10 Laws of simplicity

Cayetano Gros
2 min readApr 20, 2020

Simplicity is a mandatory key in a UX designer flow.

In the picture you can see Apple Remote (on the left) and a regular remote (on the right)

There are too many gurus in the UX field that agree about the simplicity principle. However, there are a lot of interpretations about this term. But we can just start from the beginning with Leonardo Da Vinci:

With this concept in mind, we move forward into UX field:

According to the Interaction Design Foundation, Simplicity is a design philosophy championed by many successful companies like Apple and Google. When you design with the user’s key goals in mind, you are designing for simplicity. Incorporating simplicity in your designs will help you design better user interfaces by helping your users achieve their goals faster and more efficiently, all while enjoying a great user experience.

“You don’t want to include anything that will distract or require someone to put more effort into obtaining what they need to obtain.”
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Dominic Wong

In my humble opinion, the best approach for this concept is given by Scott Belsky, who perfectly resumed the concept with “more options, more problems”. Hick’s law states that the more options available for the users, the longer time it will take for them to make a decision.

In the other hand is John Maeda, who go foward with this concept. Maeda is an American executive spearheading a new convergence across the design and technology industries. He had developed the 10 laws of simplicity:

Law #1: Reduce

The simplest way to achieve simplicity is through thoughtful reduction.

Law #2: Organize

Organization makes a sustem of many appear fewer

Law #3: Time

Savings in time feel like simplicity

Law #4: Learn

Knowledge makes everything simpler.

Law #5: Differences

Simplicity and complexity need each other.

Law #6: Context

What lies in the periphery of simplicity is definitely not peropheral.

Law #7: Emotion

More emotions are better than less.

Law #8: Trust

In simplicity we trust

Law #9: Failure

Some things can never be made simple.

Law #10: The one

Simplicity is about subtracting the obvious, and adding the meaningful.

For further information, you can visit: Lawsofsimplicity.com. I hope this article has helped you to understand better the importance of simplicity in the field of UX.

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Cayetano Gros

Digital product designer based in Madrid. I like fun projects and working with people who feel passion for what they do. www.cayetanogros.com