Why UX is important to branding
User Experience is about understanding users and then designing helpful products that encourage positive experiences.
Understanding users
UX Design is not “thinking like the user” it is involving the user in every part of the process. That is the only way to achive a real user understanding. Paying attention to every detail of user interaction, see what motivates him to use a product, how he uses it, what is his point of view about something that can be improved, etc.
Designing helpful products
Solutions. We should design beautiful and easy access to content, regardless of device, screen size, or context.
Positive experiences
As a designers, we need to build intuitive experiences without the need for learning from the user´s side. The ideal is that there is not need to learn how a web/tool works. The user should be able to interact with the interface seamlessly from minute one in a natural way.
Your brand is formed primarily, not what your company says about itself, but what the company does.
— Jeff Bezos, Amazon.
Connecting brand promise and brand behavior is the the key to understand how brand translates to user experience. Understanding the users helps us make sure that the interactions and features will be valuable, useful and usable.
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